In my opinion, what you should know before raising & decreased the CPC? If we can work out the reasons for the decline of the CPC will increase automatically.
I will present something in common cause
- Low paying Advertiser display ads on the site of the CPC will get less.
- Low paying Keywords & Low paying Ad competition Keywords associated will receive low
- If your Global-Alexa Rank bellows 1 Lac, you will get low CPC.
- If your traffic comes from Asia then you get low CPC.
- If your site is not product base then you get low CPC.
- If Organic SEO is not on your Keywords Top Rank you will get lower CPC.
- If your Ads is not Proper Ads optimization just to get a lower CPC. (Placement and size)
- If you displaying more than 2-3 ads.
- Poor Quality Content on your site will decrease CPC.
All of this from is my own practical experience; the guys (may differ)
Now, think for yourself, how to increase CPC?
- Do Low paying Advertiser block (maximum 500 advertisers can block).
- Select Target Keywords and Ad competition Medium or high Keywords. Select Average CPC 0.50 $ – 1 $ .
- Make your Global-Alexa Rank bellow 1 million (advertisers will be expensive).
- Target traffic in Europe (expensive add will display).
- Doing Organic SEO and try to keep in your Keywords Top Rank (Keywords that will add to its maximum pay).
- At the beginning and at the end of the unit, use the Add Content (336×286 / 300×250 / 728×90).
- To add two units to increase the use of the CPC (CTR will be low and CPC will be decreased).
- Use good quality unique content on a regular (SEO Friendly Content)
To Continue, 1 year comply with all of this … You can get 200% -300% of the CPC.
Thank you for Reading this Article.