Social Media Marketing Tips & Tutorials

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Definition of digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

  • It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Social Media Denotation

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media differ from traditional or industrial media in many ways, including, quality, reach, frequency, usability, immediacy, and permanence.

Social-Media-Denotation

Social Media Marketing

Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This form of marketing is driven by word-of-finger.Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. Social networking websites allow individuals to interact with one another and build relationships.

Social-Media-Marketing

Variation Between Social Media & Traditional Media

Social Media Traditional Media

Two-way conversation One-way conversation

Open system Closed system

Transparent Not clear

One-on-one marketing Mass marketing

Brand and User-generated Content Professional content

Authentic content Polished content

FREE platform Paid platform

Metric: Engagement Metric: Reach/ frequency

Informal language Formal language

Social Media Marketing Goals

Before you begin creating Social Media Marketing campaigns, consider your business goals. Starting a Social Media Marketing campaign without a plan in mind is like wandering through a forest without a map. Social-Media-Marketing-Goals-e1453893138205Create a social media marketing plan and brainstorm about your goals: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out?How would they use social media? What message do you want to send to your audience with Social Media Marketing?

Social media marketing can help with a number of goals, such as

Increasing Sells, Website traffic. Conversions, Brand awareness. Creating a brand identity and positive brand association.Communication and interaction with key audiences.

Increasing-Sells-e1453893344431

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take. It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely. Whatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to optimize.

Activities on Social Media Marketing

Politics & Social Media

The 2008 US presidential campaignPolitics-Social-Media-e1453893555132 had a huge presence on social networking sites. Barack Obama, Democratic candidate for US President, used Twitter and Facebook to differentiate his campaign.

Social Media’s involvement on our personal life

  • 1 out of 8 couples married in the US meet via
    Social Media.
  • 80% of Companies use Social Media for recruitment.
  • While you are reading this line, 1000+ peoples opening account on Social Media.
  • You cant find any Brand without Social Media Account.
  • More People own a Mobile Device than a Toothbrush.
  • Mobile and Social Media are Merging.
  • SELFIE is now a most popular word and sharing lots of SELFIE on Social Media daily.
  • To open an account on Social Media, Age limit is only 13.
  • Good Bye 4P’S of Marketing (Product, Place, Price, Promotion) Its Social Media Time.

We no longer Search for the NEWS, the NEWS finds us !! We will no longer Search for Products and Services, they will find us via Social Media !!

Correlation between Technology and Social Media

“Security, Cost, Communication, trust, Payment, Information, Relation”

Brand & Social Media

In early 2012, Nike introduced its Make It Count social media campaign. Casey Neistat & Max Joseph launching a Youtube video, where they traveled 34,000 miles to visit 16 cities in 13 countries.

Brand-Social-Media-e1453894317398

They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter & Instagram by uploading photos and sending tweets. The #MakeItCount Youtube video went viral and Nike saw an 18% increase in profit in 2012.

Local Business & Social Media

Local-Business-Social-Media

Small Businesses also use social networking sites as a promotional technique.Now-a-days lots of Small Business creates their presence on market through Social Media.

World POPULATION (If Social Media is a Country)

  1. ChinaIf-Social-Media-is-a-Country-e1453894761278
  2. India
  3. FaceBook
  4. Tencent
  5. Whatsapp
  6. United States
  7. Google Plus
  8. Indonesia
  9. LinkedIn
  10. Twitter

Most Important Points on Social Media Marketing :

Planning, Content, Brand Image, Links,Competitor,Measure Success.

Golden Rules of Social Media Marketing

  • Don’t take yourself too seriously.
  • Inbound is not enough.
  • You must have good content and solid offers.
  • You will need a strong call to action.
  • Always add value.
  • Never forget that social is a two-way street.

Drawbacks & Solutions of Social Media Marketing

  • Security >> Verification Process
  • Cost >> Try to Compare with Local Market Advertisement Cost.
  • Competition >> Business = Competition
  • Your Target people have access to the Internet ? >> We are upgrading day by day.
  • Some customers enjoy the shopping experience of being in a store >> When they will also get the taste of Online Shopping properly, day by day they will change their mind.
  • Trust >> Take Steps to increase people trust level.
  • Payment >> Secure Process.
  • Fraudulent activities >> Check every detail.

FACEBOOK

Facebook is an online social networking service headquartered in Menlo Park, California. Its name comes from facebook-logoa colloquialism for the directory given to students at some American universities. Facebook was founded on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Mission of FACEBOOK

Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook Ranking

Global Rank – 2
Rank in US – 2

Use of FACEBOOK :

  • Building Your Profile.
  • Setting Your Privacy Options.
  • Adding Friends and Family.
  • Making and Sharing Posts.
  • Uploading Photos and Video.
  • Creating and Attending Events.
  • Chatting with Facebook Friends.
  • Facebook Group.
  • Facebook Business Page.
  • Facebook Paid AD Service.

FACEBOOK Personal Account – Fill out the Sign Up form

Fill out the Sign Up form

Fill out the Sign Up form

FACEBOOK Personal Account – Add Friend, Profile Info and Picture

Add-Friend-Profile-Info-e1453896506204

Add-Friend-Profile-Info-2Add-Friend-Profile-Info-1

FACEBOOK Personal Account – Fill out the rest of your profile

Fill-out-the-rest-of-your-profile-e1453897188453

FACEBOOK Personal Account – Set the privacy options for each piece of information you add

FACEBOOK Personal AccountSetting Your Privacy Options

Setting-Your-Privacy-Options-e1453897398887

Setting-Your-Privacy-Options-2

 

 

 

 

 

FACEBOOK Personal Account – Review your available options

Review-your-available-options

FACEBOOK Personal Account – Adding Friends and Family

Adding-Friends-and-FamilyAdding-Friends-and-Family-2

FACEBOOK Personal Account – Organize your friends with Lists

FACEBOOK Personal Account


  • News Feed.FACEBOOK-Personal-Account
  • How News Feed works.
  • Personal Profile.
  • Settings.
  • Chat Option.

News Feed

Facebook decides which content to display in the Newsfeed using an Algorithm called Edge Rank.

FACEBOOK Group

FACEBOOK-GroupFACEBOOK-Group-create-group

FACEBOOK-Group-create-new-group

FACEBOOK-Group-create-new-group-2

When you are a Member of a Group

 

How to Create FACEBOOK Event

How to Create FACEBOOK Event

FACEBOOK Page – Setting up a Facebook Business Page

Create page and manage page:

create-page-manage-page

FACEBOOK Page – Setting up a Facebook Business Page

Facebook-Business-Page

FACEBOOK Page – Setting up a Facebook Business Page

Setting-up-a-Facebook-Business-Page

FACEBOOK Page – Provide a description of your business

FACEBOOK Page – Choose a profile picture for your business

Choose-a-profile-picture-for-your-business

FACEBOOK Page – Maintain Your Page

Maintain-Your-Page-2

Impressum

 

 

If you go to you Facebook page settings you will see that there is an option to add ‘Impressum’ to Facebook page descriptions.Recently Facebook added this feature for its pages. ‘Impressum’ is a German word which means ‘Imprint’, ‘Credits’, ‘Legal Disclosure’, ‘Legal Notice’ or ‘Statement of Ownership In many countries; for any App, Website, Online services or others Impressum page or section is required by law. Germany, Austria, Switzerland are among several countries where it’s required by law.

Basic Contents of an Impressum

  • Any Impressum section generally has these kind of basic information regarding your Facebook page;
  • Name of your Business or Organization
  • Address of the organization.
  • Contact information like; phone number, fax number, e‐mail.
  • Name of the owner or manager of the page and the organization.
  • Registration and license number(s).
  • Links to your official website’s Impressum page.
  • This are just basic information and more information will require depending on your business and it’s
  • service type and the established law of your country.

Set up your Facebook Business Page:

  • Category and Details.
  • Vanity URL.
  • Profile Picture and Cover Photo.
  • Admin Power.
  • Insight Section.
  • Likes.
  • Review.
  • Notification
  • Invite Friends

Facebook Business Page

 

Likes

  • Relevant : From your Industry.
  • Genuine : Real Human Facebook Users.

Visits

  • If your page is a public place page like a restaurant or an office place you receive visitors so the people who already visited that place will be marked as visits.

People Talking About This:

People Talking About This is the number of unique users who
have created a “story” about a page in a seven-day period.
Time Frame – Last Week
Actions — like page post on the page wall like a post comment on a post share a post mention the page in a post tag the page in a photo check in at a place write a recommendation

Set up your Facebook Business Page :

Daily Posting:

  • Text.
  • Text and Link (image-change image)
  • Text and Image.
  • Add a Location.
  • Target.
  • Schedule Post / Backdate Post .
  • Photo/Video.
  • Offer, Event, Milestone.

Identify your audience

  • What do your ideal customers have in common?
  • How old are they, and where do they live?
  • How can your business help them?
  • Would one group be more interested in specific messages, products or services? A sale or a timely offer?
  • Share Page.
  • Invite your businesses contacts.

Remember: It’s not about the number of likes. It’s more important
to genuinely connect with the people you engage with
on Facebook.

Business Competitor Analysis on Facebook:

  • Find out Competitor’s Pages through Facebook Advance Search.
  • Check their About section.
  • Fans Number.
  • Fans Engagement.
  • Content Plan.
  • Photos etc

Content Plan:

As you post updates, photos and more, think about what your customers find interesting and inspiring.

  • How will you talk to them?
  • What do you want to consistently communicate about your business?

Experiment with different kinds of posts.

  • Does your audience love photos or prefer when you share useful links?
    (use Page Insights to see which posts are performing the best)
  • Be Authentic.
  • Be Responsive.
  • Be consistent.
  • Do what works.
  • Make successful posts into successful promotions.

The 70/20/10 Facebook Content Posting Rule

Adding Value and Building Brand : 70%
Sharing Others Posts and Ideas : 20%
Promoting Yourself or Your Business : 10%

When to Post : ________________________

Number of Daily Post : ____________________

Facebook Marketing

Hash-Tag Marketing

  • Targeted Keywords List.
  • Try to write content on the base of those keywords and add (#) with keywords. Like – #Shoe, #RealEstate
  • Hash-Tag helps to expand your reach.
  • Amplify Your Brand.
  • Cross Social Platforms.
  • Promote Product, Service and Events.
  • Link Building Planning

Remember

  • Hash-tags have to be all one word.
  • Capitalization doesn’t matter.
  • Like — #FacebookMarketing or #facebookmarketing.
  • You can make up whatever hash-tags you want.
  • Research your hash-tag before you use it. You can take help from clients SEO Specialist and you can also do research personally.
  • You can easily look for hash-tags on Facebook by URL.For example www.facebook.com/hashtag/FacebookMarketing.
  • Use hash-tag sparingly (not in every single post) and don’t over stuff hash-tags into your posts.

Other Business Pages Marketing

  • Need to find out targeted business pages and competitor pages.
  • Create a list of targeted business pages.
  • Hit like on those pages.
  • Follow their marketing policy.
  • Share about your business page information (once or twice a week)
  • Send Personal Message on page or fans.

Group Marketing

  • Need to find out targeted groups and competitor groups.
  • Create a list of targeted groups.
  • Hit Join.
  • Try to engage members through related posts (first 1-2 weeks). Don’t share your or clients page/website link. When you will be successful to create engagement and when people will know you, you can start sharing about your business information.
    (once or twice a week).

Measure and Adjust:

Check Google Analytic / Facebook Page Insight and find out Engagement details and likes details and also check out traffic region. If you are satisfied , then continue your work. If you aren’t then Adjust your plan.

Traditional Marketing

  • Promote your Business page throughout your business so that your social media works hand-in-hand with more traditional marketing methods.Provide your Facebook address on your Letterhead, Business card website, in store, in advertisements and in your email signature.

Extra TIPS

  • Use QR Codes.
  • Newsletter.
  • Live Question and Answer.
  • Response from Admin always (Comment & Message)

Facebook Advertisement

Once you’ve started connecting with your customers on Facebook, you’ll want to find other people who are likely to be interested in your product or service. You can use Facebook ads to send the right message to the right people.Target Specific City.Target Gender.Target Age etc.

REMEMBER:

Don’t Post Photos –

  • You or others consuming drugs or alcohol.
  • Nudity or other inappropriate images.
  • Control who you tag and who tags you.
  • Anything you say could get back to you or your family.
  • Do not post pictures of checks or credit cards.
  • Do not post comments about going out of town for the night or week. It will give others an idea of when your house will be empty.
  • Who can see your post/photo after sharing ?
  • When you post something, people can Share it. But this doesn’t change who can see your post on Facebook – it can only be seen by the people you originally posted to (including people tagged).

Facebook Marketing

Backdoor —- Create another Community Page.

Steps to Running An Effective Facebook Marketing Plan

A. Planning for Optimization (Search Engine)
B. Business Name.
C. Vanity URL.
D. About Section.
E. Profile Picture.
F. Tell your Story with a Cover Photo.
G. Create a Content Calendar. (Text, Image, Videos and Links)
H. Research and Design a Marketing Strategy.
I. Marketing Steps. (Page & Website)
J. Promote your Page.
K. Use your Facebook Insight.
L. Respond to Fans (Comment and Message)

Earn Money from Your Facebook Marketing Knowledge

  1. Online Marketplace
  2. Amazon Products
  3. Tee Spring
  4. Click bank and Other affiliates etc.

Twitter

Twitter’s flexible, real-time platform allows you to get Creative and drive results at the same time. Whether
you’re looking to drive sales, increase brand awareness or launch a product, Twitter will cover you.

Follow Twitter Basics

  • Don’t start tweets with @username.
  • Don’t use more than three hash-tags
  • in any one tweet.
  • Don’t over-tweet about yourself or your products.

Mission of Twitter

Twitter is an online social networking service that enables users to send and read short 140 characters messages called “tweets“.Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006 the site was launched.Twitter mission: To give everyone the power to create and share ideas and information instantly, without barriers.
Mission-of-TwitterMission-of-Twitter2

 

 

 

 

 

Use of Twitter:

  • Personal Account.
  • Tweet.
  • Message.

Important – 80% of Twitter active users are on mobile

Use of Twitter

Twitter Ranking:

Global Rank – 8

Rank in US – 7

 

 

New Twitter Account

Go to Twitter.com and sign up for a free account. Do so by entering your name, email address, and desired password in the provided space.

sign-up-for-a-free-account.-

Sample of a Twitter Personal Account

JeweL-Mazumder-twitter

A-Z Twitter Marketing IDEA’s

Make Your Twitter Profile Inviting:

  • Are your Twitter pictures and bio compelling
    enough to follow?
  • Is your bio concise and clear about your brand’s
    purpose?
  • Does it include keywords that flow naturally in
    the description?
  • Does your background and profile picture
    convey the message you want associated with
    your brand?

Add Enticing Visual Content

  • If you want your messages to get attention, include
    photos and video with your tweets as often as
    possible.
  • A study found that tweets with images get 150%
    more interaction.
  • Remember that images use up about 26 of your 140
    characters. Make adjustments to your tweets as
    necessary.

Keep Tweets Short and Simple

  • Clear messages demand simplicity.
  • Use medium-length tweets to get a 17% higher
    engagement rate.

Insert Re-Tweet able Words (Research)

20 Most Re-Tweet able Wordsyou please retweet

you please retweet
twitter great
please social media
retweet follow
post how to
blog top
social blog post
free check out
media new blog post

help add please

Ask Your Audience Questions:

  • To keep things focused, stick to questions related to
    your niche.
  • Keep your questions conversational. Don’t talk to your
    followers like a robot, but like a friend.

Share Interesting Content:

  • Collect and share interesting content from other sites
    with your audience.
  • Share a mix of interesting links and information along
    with original tweets to make you the go-to brand for
    your niche.
  • Focus on sharing intriguing visual content and stories
    that spark Twitter conversations around your brand or niche.
  • Listen to your customers .
  • Connect With People Who Need What You Have to Offer.
  • Learn More About Your Industry.
  • Don’t over-tweet about yourself or your products.
  • Cross-Promote Your Giveaways.
  • Reward time – Congrats! You’ve unlocked our sale! From now until tomorrow use this #….. On your tweet, we will provide you code to get 50% off.
  • Give your followers value with discounts, promotions and flash sales.

Business Competitor Analysis on Twitter:

  • Find out Competitor’s Accounts from Twitter Advance Search.
  • Check their About section.
  • Followers Number
  • Following Number
  • Followers Engagement.
  • Tweet Plan.

Hash-Tag Marketing:

Find Relevant Hash-tags
# Spend time talking to your personnel who know your customers best.
# Make a list of the most commonly asked questions and find out hash-tag from there.
# Relevant hash-tags – search for keywords related to the conversations, questions and issues you want to find.

# Monitor Specific Hash-Tag.
# Add value to the conversation.
# Link Building Planning

Message Marketing

  • Find Targeted Accounts.
  • Make a List of Targeted Twitter Accounts.
  • Send them Personal Message.
  • Beware about Spam Message.

Follow Marketing

  • Find Targeted Twitter Accounts.
  • Make a List of Targeted Twitter Accounts.
  • Follow them. (after following them people will know about you or your business, they can follow back you also)
  • If they Follow back you, send them thank you message and try to create engagement with those new followers

Traditional Marketing

  • Sharing Twitter ID through visiting card , invitation card etc.
  • Invite friends.
  • Direct Invitation.
  • Email Marketing.

3rd PARTY HELP

Tweriod:

  • Free analysis of your Twitter Account for letting you know the best time to tweet.
  • View latest analysis of your account.

TrendsMap:

  • Latest global and local trends.

Topsy:

Search and Analyze the Social Web.

Commun.it:

  • Twitter Analytics.
  • Schedule Tweets.
  • Who to un/follow.

Manageflitter:

  • Account Search.
  • Track who un-followed you.

Most Important – TAGBOARD:

  • Search Hash-Tag.

Google Plus

google-logo-for-marketing

Launched in June 2011 by Search Engine giant Google Inc. Google+ is a Social Networking Service that integrates numerous Google services, including Google Profiles.Most notably the service — also referred to simply as G+ — allows users to group their contacts into Circles, enabling members to sort their contacts
into specific categories. This, in turn, allows users to tailor posts and send them to specific social groups. Other notable Google+ features include Hangouts, which allows members to start on-screen gatherings where users can chat live with their contacts.

Mission of Google Plus:

In June 2011, Google introduced the Google+ project, aimed at bringing the touch and richness of real-life sharing to the web, and making all of Google better by including people, their relationships and their interests.

Founders – Larry Page, Sergey Brin

Mission-of-Google-PlusMission of Google Plus

 

 

 

 

Google Plus Association:

  • Gmail is Google+
  • YouTube is Google+
  • Google Map is Google+
  • Google Plus is your Identity to Google
  • Google Plus is another part of SEO

Applications of Google Plus:

  • Personal Profile.
  • Circle.
  • Stream
  • Hangouts
  • +1 Button
  • Google+ Page
  • Google+ Views
  • Google+ Communities
  • Google Local

Google Plus Personal Account

  • Profile Picture.
  • Cover Photo.
  • About.
  • Circle.
  • Followers.
  • Account (Privacy).

What other People check on your Profile:

  • Does the person have a pleasant profile photo?
  • How many people have circled the person?
  • When was the last time the person shared a post?
  • Are the person’s posts shared by many people, and commented upon?

Google Plus Advance Search Policy:

Google Plus Hangout:

Once you’ve created a circle of friends, you can choose to hang out with them on Google Plus using the “Hangouts” feature. This allows you to video chat, IM chat, watch YouTube videos together, and more. Hangouts are free video conferencing calls with up to 10 people, done through the Google+ website or mobile app.

Google Plus Community:

  • On Google+, hover mouse over the top left to expand Google+ main navigation.
  • Click the communities icon.
  • Click the Create community button at the top right.
  • Decide whether or not you want your community to be Public or Private and click the corresponding box.
  • Enter a name for your Community.
  • Whether you choose Public or Private, there’s one more choice to make. See the table below to see which option is best for your community. If you want to change your community’s visibility type,
    you’ll have to delete the community and create a new one.
  • Click Create community.

Type of Google Plus Community:

  • Public – Anyone can join.
  • Public- Moderator approval needed to join.
  • Private- Let people find through search and request to join.
  • Private- Hide community from searches.

Google Plus Event:

  • Open Google Plus.
  • In the share box at the top left, click Event.
  • Choose a theme.
  • Add the date and time.
  • Add a location.
  • Send the invitations.

Google Plus Place:

  • Claim your Place. (Local Business Google Plus Page)
  • Details – Business Name, Country, Street Address, City, State, Zip Code, Main Business Phone Number, Category.
  • Verify Process ( postcard )

Google Plus Business Page:

  • Fill the Profile section as like your G+ Account.
  • Searchable and Unique URL.
  • Profile Picture and Cover Photo.
  • Admin Power.
  • Planning Content Strategy.
  • Followers.
  • Review.

Important:

  • Include Keywords and Relevant Links on Your About Page.
  • Connect With Your Whole Audience Using Google+ Events.
  • Post Often and Optimize for Best Search Results.
  • Find Relevant Users and Conversations to Engage With.
  • Take Advantage of the YouTube Integration.
  • Try to write content on the base of popular hash-tag .
  • Other content facts is same like Facebook.

Business Competitor Analysis on Google Plus:

  • Followers.
  • Views.
  • About.
  • YouTube Channel.
  • Content Strategy.
  • Followers Engagement.
  • Daily Activity..

YouTube

YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006.The site allows users to upload, view, and share videos, and it makes use of Adobe Flash Video and HTML5 technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging,short original videos, and educational videos.

YouTube Ranking:

  • Global Rank – 3
  • Rank in US – 3

YouTube Statistics:

  • More than 1 billion unique users visit YouTube each month.
  • Over 6 billion hours of video are watched each month on YouTube — that’s almost an hour for every person on Earth.
  • 100 hours of video are uploaded to YouTube every minute.
  • Thousands of channel owners are paid over $100,000 a year – that’s $2,000 a week.

YouTube – Top Earners:

Many of the top earners are just ordinary people like you and I See:

http://socialblade.com/youtube/top/100

Every single one of them started with zero videos and zero subscribers and zero views.

Try this page – spend an hour looking at what successful people do:
http://socialblade.com/youtube/top/category/

Look at the categories. Look at the channels. Emulate them, do not copy them. Do what they do, only better.

YouTube Channel:

Build up your YouTube Channel.
(Have a meaningful channel name with target
keywords. Use capitalization in the channel name
so that it is clear.)
Set URL for your YouTube Channel.
Fix the channel Art and upload a channel trailer.
Set a Profile Picture and a Background Photo.
Set the about section properly

Competitor Analysis Policy:

  • Competitor Channel.C
  • ompetitor Subscribers.
  • Competitor Videos.
  • Videos length.
  • Videos Keywords.
  • Title and Description variation.
  • Time frame of posting videos.
  • Activity.

Sections:

  • Dashboard.
  • Video Manager.
  • Community.
  • Channel.
  • Analytics.
  • Create.

Video Formats:

  • .MOV
  • .MPEG4
  • .AVI
  • .WMV
  • .MPEGPS
  • .FLV
  • 3GPP
  • WebM

CC Video:

Remember – as you are editing CC videos to make your own videos, never add the YouTube Video Editor
music, as the music composers will get the revenue.Use the sound that comes with the CC videos.

YouTube Search Result:

It’s important to remember that the search engines and YouTube can only tell what your video is about from
your title, your description and your tags!

YouTube Video:

  • When uploading videos, enter the Title,
  • Description and Tags carefully. (Changeable)
  • Enter low competition keywords. These
  • keywords can be find out from AdWords
  • Keyword tool. You can also enter tags from competing videos so that your videos will appear as related videos when those videos are watched.
  • YouTube Research
  • use annotations in your video. Have a specific call to action in the annotation.
  • Upload high quality videos consistently to keep your users engaged and YouTube happy.
  • Always try to reply all the questions of viewers.
  • Always share your video on G+ and also on other Social Media.
  • Verify your channel.
  • If you want you can earn from your YouTube videos.

YouTube Earning Calculation:

  • The actual calculation varies enormously – remember, it is advertisers paying these rates and they are far more interested in:
  • How good your video is ?
  • How well described it is so you can get targeted adverts ?
  • How many subscribers you have ?
  • How long people stay watching your videos ?
  • Which country these people are from ?
  • What sex they are ?
  • What age they are ? etc, etc.“many views = much revenue”. (totally wrong)

Backlinks:
Backlinks are very important online – these are “links back” to your website, a clients website, or even to your YouTube channel of Course.(including a link so that people can subscribe).
There are actually 7 places for you to place backlinks – and you should always use all 7!

  1. In the description of your YouTube site
  2. In the tags (keywords)
  3. In the associated website annotations
  4. In the message to subscribers that goes out with every new video
  5. In your Channel Art, as a overlay link on the channel art By adding a comment – make yours the first comment after you add a new video.
  6. YouTube will usually now put your comments to the top.
  7. In your video description.

Most Important:

  • Video File Name.
  • Video Title.
  • Description.
  • Keywords.
  • Category.
  • Video Length.
  • Annotation.
  • YouTube Analytics.
  • YouTube DashBoard.
  • Video Manager.

Final Tips:

Tips 1: No cutting corners. Follow the course in full, do all the things you’ve learned.

Tips 2: Treat creating videos as a real job. Ignore friends who try
and tell you otherwise – let them go to their factories,
offices etc and work for a boss.

Tips 3: Choose a niche that you’re interested in – it makes
motivation easier and it really comes across to your
viewers and subscribers.

Important Links:

YouTube Help Videos –
https://www.youtube.com/user/YouTubeHelp
Learn About YouTube Copyright –
https://support.google.com/youtube/answer/2797466?hl=en
Content ID –
https://support.google.com/youtube/answer/6013276
How content ID works –
https://support.google.com/youtube/answer/2797370

Understand the copyright claim on your video
https://support.google.com/youtube/troubleshooter/4440751

Help! Someone Copied My Video!
https://www.youtube.com/copyright_complaint_form

Copyright School
https://www.youtube.com/copyright_school

Fan Funding
https://support.google.com/youtube/answer/6052077

You can read related Article

  1. How to Make a Successful YouTube Channel?
  2. Why the decrease CPC and how to increase?
  3. How much is possible to earn from AdSense?

Thank you so much for reading this article and if you get few knowledge from this article please leave a review/comment for me.

 

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About Author

Jewel Mazumder is technology enthusiast and founder of Tech Motivation, a popular tech website with Featuring Information Technologies update, tutorial, tech-tips, science, and many more. He is working a number of years as an IT professional. He is inspiring the people about technology and helping to solve technology problem. Subscribe newsletter for your daily dose of tech tips & tutorials

4 Comments

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